ANNIVERSARIO

#115yearsofpassion

#115YEARSOFPASSION

Motorcycling brings rare freedom and exhilaration. Which is why it inspires such passion. The passion to live to the full, to excel and to win. And in the case of AGV, the passion to heighten performance while reducing the risks.

AGV (1947) has been pursuing this goal for seventy years, bringing innovations developed with champions on the racetrack to riders on the road. From the “pudding basin” of the fifties to the helmet system of today.

Dainese has been a driving force and enabler in performance motorcycling since the seventies (1972). It has made an exponential increase in performance possible, partnering the passion of riders with a single mission: to protect them.

Two brands, one mission, and the same determination to invent tomorrow. Two Italian powerhouses who have made motorcycling history. 115 years of combined experience and passion celebrating a dedicated collection today. Because the future needs to know its past.

Featured Products

Anniversario

Pista GP R Anniversario

Anniversario Collection

Limited edition of the ultimate track helmet celebrating 70 yrs of AGV, Pista GP R Anniversario features its Moto GP-tested metal air vents in a unique gold finishing, superb Aero performance with BIPLANO spoiler technology dressed in an exclusive black matt color, iridium rainbow gold visor included in the box (additional to standard clear) and a dedicated carry bag. Limited to 1947 pcs.

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AGV 1947 Leather Jacket

Anniversario Collection

Brown like the colour of the first AGV helmet of 1947, which was a step ahead of the others. Because while most riders rode with simple leather caps, this one had a semi-rigid structure made of leather and hide, which were folded on a wooden structure before being placed in the furnace at 50 degrees. Once taken out, it was dried and then painted. To celebrate this innovative technique, we have a simple leather jacket with a mandarin collar and zip fastening. Two micro patches on the back and front, which recall the early AGV text and colours.

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AGV 1947 T-Shirt

Anniversario Collection

The company's historic trademark stands out against the clothing's brown colour, which recalls the leather of the first AGV helmets. Red and green are the colours of Piedmont, while the five intersecting circles are the same as those of the Olympics, designed by Pierre de Coubertin in 1914. The AGV acronym stands for Gino Amisano, the founder's name and surname, and Valenza, his place of birth.

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AGV 1970 T-Shirt

Anniversario Collection

This logo was an important part of AGV's success in the Seventies, which depicts Giacomo Agostini's helmet as seen from behind (just as his rivals so often saw him). The three colours have always been a key part of the brand; the font, on the other hand, changes from upper case – as in the early days – to lower case.

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AGV T-Shirt

Anniversario Collection

On the occasion of its sixtieth anniversary (2007), AGV radically restyles the brand. The shield shape is kept and is very visible, being placed on a spherical shape that is the upper part of the helmet. The lettering is more modern, but doesn't lose its previous identity. The colour black appears and there is more of the colour white, and an outline is added, which increases its visibility when placed on backgrounds of the same colour.

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Ago-1 T-Shirt

Anniversario Collection

There is no one like him. We are talking about "Mino", also known as Giacomo Agostini, the most successful Motorcycle GP rider with 15 championships and 122 races. He began collaborating with Dainese in 1975 and, through him, we saw the introduction of colour (suits were all black before), thicker leather and double protective straps that do not compromise the fit. The partnership between Agostini and Dainese didn't just last until his final race but continued into his later career – which was also a success – as team manager. Today, Giacomo is an ambassador for the Molvena brand.

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King-K T-Shirt

Anniversario Collection

In 1978, a "Martian" landed at the Motorcycle GP, an overseas rider who, thanks to his dirt-track and Goodyear tyre experience, rode his Yamaha 500 with a unique and personal style that made the motorcycle glide. His name was Kenny Roberts, and he won his first Grand Prix and those of the next consecutive two years. He drove a black and yellow motorcycle, is a Dainese rider and helped to create the first knee slider, which protects the knee as it continuously hits the ground. When you see yellow and black, you think of him. Here is the t-shirt that celebrates the umpteenth Dainese champion.

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Fast-7 T-Shirt

Anniversario Collection

One number, one champion. One colour, and one rider. It's a rule in every sport, when representing a champion. And the number 7, in motorcycle racing, just like red, white, yellow and black, immediately makes you think of Barry Sheene. Born in 1950 in England to a father who was a mechanic and a mother who was a cook, Barry entered all the Motorcycle GP classes from 50 cc to 750 cc, but achieved far less than he could have (twice champion of the 500 cc, in 1976 and 1977). But he won 23 races and made his mark, because he was the biggest character of them all. Known for his exuberant riding and resulting falls, Dainese tested its first back protector with him.

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